Awesome New Breastfeeding Ad Debuts on Facebook

A friend of mine was playing a Facebook game ("Words With Friends") and noticed an advertisement that said, "Breastmilk." Curious, she took a screen shot of the ad to show it to our friends and me, and also clicked it to see where it would take you.

Once you click through to the site, an adorable song called "Cookie Jar" by Alice Saffer starts up, as pictures of adorable babies flash by, with some statement like, "World class athlete. Breastfeeding makes babies healthier." Turns out, this is a new ad campaign called "Every Ounce Counts" from the Women, Infants, and Children program -- what most people know of as WIC. Of course, that means that unless there's something more to it I don't know, this Facebook ad was funded by tax dollars, Texas' tax dollars, to be exact.

Personally, I'm very pleased.


The music playing on the "Every Ounce Counts" site is part of a collaborative CD called Sing to Me: A Lullaby Album, featuring the Dixie Chicks, Kelly Willis, and others. The lyrics, as I was watching the pictures of babies flash by, caught my attention:

Hey Mom, where'd you go, don't you know, love you so
Waiting patiently for that special thing you do with me
Hey Mom, bring it on, been too long, don't do me wrong
Time to breastfeed little me, it's gonna make me strong and so healthy
It keeps away diseases, helps prevent SIDS and diabetes
And hey Mom, it does good stuff for you

That's not the whole song, of course. It has a cute, light feel and I was pleasantly surprised! Not all of the songs have a breastfeeding theme, but a good six or more do, at least! You can listen to a lot of the songs or download the whole album from the website.

The "Every Ounce Counts" website has lots of information, from basic breastfeeding help to how you can become a Breastfeeding Peer Counselor through WIC, and lots of good videos that, unlike other companies, actually show breastfeeding regularly (yes, there are seriously "breastfeeding help" videos out there that never show it). There are also lots of good resources, especially for Texas moms.

After so many government efforts to promote breastfeeding have been shut down, it's nice to see a new one, especially one utilizing social media in a way where it'll definitely be seen, and one that takes nothing but a positive outlook, too. Plus, the whole website is just super cute. I'm going to burn the downloaded CD onto a disc so I can play it for my kiddos.

Do you like WIC's new ad campaign?


Images via Melissa Kirk; Breastmilk Counts

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