Evenflo's Controversial Breastfeeding Pump Video Angers Moms

evenflow breastfeeding videoI was hard on Evenflo in the past for a car seat commercial that was supposed to be funny, but instead struck me as incredibly irresponsible, especially since they didn't even use their own car seat correctly. But I'm not sure it came close to how appalled I am by a new commercial for their "Simply Go" breastfeeding pump.

I got to see the video, and I'll describe it to you. But you can't see it. The extremely negative reaction they got made them lock down the video as "private" and they even changed their Facebook settings to only show their posts, and not allow people to post to their wall. Yeah, it was that bad. Then again, their negative Facebook and Twitter posts the other day didn't help either. So here are the details ....


The video featured the same mom and dad duo they're using in most of their videos lately, including the car seat video. The in-laws show up, and as mom sits in the living room "breastfeeding" (it was VERY obvious she wasn't ... ugh), Mother-in-Law comes in and comments on how small the wife's breasts are, then says, "Can she even get enough milk out of those?" Father-in-Law walks in and loudly, in an attempt to show his extreme discomfort, starts talking about spackling the ceiling. (I'm doing this from memory, remember ... maybe it was the wall.)

Skip forward, and Mother-in-Law is harassing the mother about how EVERYONE needs to feed the baby, how EVERYONE should get to and how important it is. Father-in-Law is busy complaining for way too long about no creamer or half-and-half in the fridge for his coffee. Rather than standing up for his wife, the husband retreats to the bedroom with his wife. She pulls out a pump, and he asks her something about, "Didn't you hate pumping?" or "Didn't it hurt/not work for you?" She said YES, she hated it, but she was going to do it anyway.

Mom walks back out with a bottle WAY too full of milk for someone who never pumps, and Father-in-Law thinks it's creamer, pours it in his coffee, and makes the most disgusted face ever.

So, basically, what they taught in this video is:

  • breastfeeding is very embarrassing
  • breast size matters in milk production
  • you shouldn't defend yourself and neither should your spouse
  • with a title like "How to Endure the In-Laws Feeding Frenzy," the solution is to give in to their every demand
  • you should pump even if you hate it or it hurts just to please others
  • even people who never pump should be able to pump a full bottle very quickly
  • the name of the pump even implies that pumping makes traveling EASIER (it doesn't)
  • breast milk tastes disgusting

They finally unlocked their Facebook page and issued a statement that was supposed to be an apology, saying they support all moms' feeding choices and wanted to spark conversation through lively humor. Well folks, we ain't laughing. We didn't laugh the other day when you implied on your Facebook and Twitter pages that nursing in public was something moms were only forced to do and needed to find a spot to hide in to do it either. My friend Annie, of PhD in Parenting, blogged about that, complete with screenshots, and repeated my sentiment as well that when you chose to fall from being compliant with the World Health Organization's Code, you decided to fall FAR. Yikes.

Do you think Evenflo means to offend moms, or do you think they care?


Image via YouTube

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