You heard that Brandon Holley -- formerly of Yahoo Shine, who previously was at Jane -- is now the Editor-in-Chief of Lucky, right? But did you hear that my most favorite fashion magazine is giving birth to Lucky Kids?
It seems Lucky is about 2 months pregnant with this idea (a good time to start telling people) and Lucky Kids is set to hit the newsstands in April. It will publish three times a year (April, September, and December) and will sell for $4.99 an issue.
What can we expect?
With Lucky magazine's sensibility, Lucky Kids could be one of the best guides for shopping for your kids without being overly expensive or off-the-wall. Rumor has it they may also add another publication to the mix -- a home magazine.
Meredith Rollins -- Lucky's former Executive Editor -- was a guest blogger here at The Stir giving out some of the most fashionable mama-to-be tips during her second pregnancy. She's at Redbook now, but her imprint on the magazine (along with Holley's insight) hopefully lends itself over to Lucky Kids.
Print just got really exciting ... again.
Are you excited to hear about Lucky Kids?