Enfamil/Mead Johnson lost a lawsuit
over this lie of an advertisement.Formula companies constantly push ethical boundaries in their advertising. They sweet talk people into thinking their products are amazing and that they hold the key to optimal brain health or have created the newest chemical compound that gives a baby x-ray vision.
Okay, not quite, but lots of their ads are purely hyperbole.
Lots of these new additives that claim to make your baby into a Superman have never even been tested by the FDA or the USDA, so it's possible these so-called "functional ingredients" don't do anything at all. Some, such as the lab-created mock-DHA, have been shown to be detrimental to babies and even nicknamed "The Diarrhea Formula" by L&D nurses, which has spurred a movement to put a warning label on cans containing it. Yet DHA is still toted as an amazing ingredient your baby desperately needs unless you want them to have the vision of a bat and the IQ of a goldfish.
Activist group Moms Rising has put together a petition to encourage the Senate in its upcoming review of WIC's benefits to get independent scientists to really study these "functional ingredients" to see if they actually accomplish anything -- especially what the company claims -- and if it's worth the estimated additional $91 million of tax money WIC spends annually on these top-of-the-line formulas. They want the study results available as well for moms (and dads!) who purchase formula with their own paychecks.
To read or sign the petition, click here.
Do you think formula companies exaggerate or lie about their special ingredients? Do you pay for brand name formula?
Image via bNet.com