There are three types of parents. The ones who think it's hilarious to have baby pose with a beer bottle for a photo, the ones who have photos where baby looks drunk and they play that up, and the ones who think the other two types are borderline bad parents. (Read: Have no sense of humor.)
My husband was having a cold one the other day and our son was on his lap. You know what the baby did, right? Reached for the bottle to put his teething gums on it so he could feel the cold. My twins are at the age that everything is going in the mouth no matter if it's cold, wet, or hairy (look out cats) but we both laughed at the sight of my 7-month-old reaching for a Pilsner, considered getting the camera, then said ... That would be so wrong.
The company is called L'universe de Chocolat (French, obvi) and a Japanese marketing agency, Dentsu, created the campaign.
The photo above of the boy in the highchair could look like he was out partying the night before, and here he is slumped at the breakfast table in yesterday's hairstyle waiting for some toast to soak up the alcohol still in his system.
This photo (below) looks to me like an old man trapped in a little boy's body. Doesn't he look like he has a 5 o'clock shadow? This little cutie looks like he spent too much time at the OTB drinking 40s out of paper bags.
Someone help this next drunk baby before he falls over! He's the ad exec who went out boozing after work on a Friday, missed dinner, and is now trying to convince his wife that he only had two drinks.
And this baby is the heartbreaker. He's the guy who flirts with all your girlfriends but he only does it when he's drunk so he's always forgiven. When he's sober and sees another man doing the same, he speaks terribly about him.
Chocolate + whisky + babies. Is it too much for an ad campaign or do you think it's cute?
Images via Buzzfeed